Situation/Opportunity:
Next-gen AR glasses, ARGO by DigiLens, improve communication and collaboration by creating a digitally-enabled workforce across a range of industries, empowering frontline workers from the field to the operating room. There is confusion in the marketspace about what AR is and can do for different industries - with safety being paramount.
Next-gen AR glasses, ARGO by DigiLens, improve communication and collaboration by creating a digitally-enabled workforce across a range of industries, empowering frontline workers from the field to the operating room. There is confusion in the marketspace about what AR is and can do for different industries - with safety being paramount.
Action:
Set up a go-to-market roadmap which included a marketing strategy focused on large international corporations — partnerships, investment, revenue — and educating the marketspace. Website, campaigns, sales collateral, presentations, events, environmental graphics, and showroom design/layout.
Set up a go-to-market roadmap which included a marketing strategy focused on large international corporations — partnerships, investment, revenue — and educating the marketspace. Website, campaigns, sales collateral, presentations, events, environmental graphics, and showroom design/layout.
Result:
Defined and positioned glasses in market as the only ones that gave the user a clear, unobstructed view (while looking like traditional glasses) with safety as the most important aspect. Extremely important in manufacturing, construction, and the military.
Defined and positioned glasses in market as the only ones that gave the user a clear, unobstructed view (while looking like traditional glasses) with safety as the most important aspect. Extremely important in manufacturing, construction, and the military.
Defining Metric:
Samsung, Sony Innovation Fund, and Corning increased investment in DigiLens by 25%
Samsung, Sony Innovation Fund, and Corning increased investment in DigiLens by 25%
