Healthcare Partnerships
Creativity in healthcare is much more than logos, colors, or clever campaigns — it can be the driving engine of positive change and better outcomes for patients, providers, payers, and pharma. Below are organizations that I have worked with to improve healthcare across many disciplines through design thinking, ethnographic research, patient education, brand vision, user experience, market expansion, go-to-market strategies, technology integration, clinical trials, and so many more.
Health Video Collection
A sample of videos I directed for various clients across different marketing and outreach campaigns. (Fair warning: some may leave you with a tear or two.)
Gilead/DHIT HIV Innovation Sprint
Case Study // From zero interest to 150 community organizations entering a sustained collaboration to impact HIV prevention.
Design Studios in Healthcare
Design studios help us explore the human condition from unique perspectives - through the eyes of others. Thanks to Brian Shakley for the wonderful photography, Victoria Carlson for the incredible design, Josette Galiano for the depth of our exploration, and David McDonald for being a great healthcare anthropologist.
Medable Sales Enablement
Supported Medable with advancing brand materials through additional funding rounds and sales activities.
Hippo Technologies Marketing
US Army AMEDD Recruiting Program
Created a new medical recruitment program for the US Army, with focus on the delivery platforms and content to drive medical students, physicians, and dentists to enlist.
SHSMD Healthcare Tradeshows
Radish Health Branding
Rebranding a health-tech startup supporting independent pharmacies.
KOR Health App
Care coordination, clinical navigation and personal health coaching—three very important components of consumer engagement and activation that providers are grappling with in this new age of healthcare.
Cover Design
Over the past 15 years, I have enjoyed directing and designing publications, but it is the cover design that I really have a fondness for. This is a representation of some of my covers for myriad industries from healthcare, HR, technology, fine arts, legal, C-level, and leadership.
HCA YOU magazine
HCA has locations across the country, and messaging was lacking from one region to the next. We created a publication that was published 6x annually for several years to share the good work and unique experiences HCA employees were championing.